The Super Bowl is one of the most watched television programs outside of American Idol or the Olympics. As much as we watch for the game, we know why we watch – the classic advertisements. Past classic include the Budweiser Frogs, the Wassuup, GoDaddy’s wardrobe malfunction and more. But the shocker this year for me was not the Super Bowl advertisement itself, instead, it was a radio ad I heard one week earlier.
Miller purchased a one second advertisement during Super Bowl 34. Plain and simple: http://www.1secondad.com/. But what amazed me was that they were actually advertising their Super Bowl ad on the radio instead of their product. Sure, their radio advertisement mentioned their brand name and promoted their product, but their goal was to get people to talk about their unconventional advertisement. And guess what? I’m talking about it.
Just another example of our current economic situation and how businesses large and small are adapting. For the first time since I can remember, my local radio station is advertising to advertisers. A drive home from Indiana left billboards blank, one after the other. Papers are thinner, television is populated by infomercials, and even some television stations are shutting down at night.
So what’s the next one second advertisement? Is it an ad? A website? A bracelet?
Duct Tape Marketing
