Here are a couple quick tips to getting indexed by Google on the rush. Whether it’s for a new site, new pages, fresh content or because you can’t get enough pages about blue widgets, these couple steps can quickly alert Google to send their spiders your way.
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Add your URL: http://www.google.com/addurl
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Create a sitemap
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Submit that sitemap via Webmaster Tools
Give me your ideas and I’ll compile a top 10 list of what you think. Everyone has their preferences and best practices, let’s share!
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Filed under: Etc..., Google, SEO, Sitemaps on July 24th, 2008 | No Comments »
We’ve all been there. It’s the middle of a meeting that you have complete control of. You give all the right answers, all the right figures. But then someone asks for an update on the EQT.
The what? EQP? Did she say P or T? You panic. You nod your head in complete understanding and dart out of the room at the first sign of the meeting wrapping up. Back at your desk, you consult with your fellow coworkers only to discover that no one knows what the EQT is.
An abbreviation is a shortened form of a word or phrase. But what IT experts and Marketing Professionals forget is that abbreviations should be meaningful to everyone - Not just to those who created them. Read more »
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Filed under: Etc..., Landing Pages, Marketing, Usability on July 2nd, 2008 | No Comments »
Last week I attended the “Live Landing Page Optimization” webinar presented by the American Marketing Association, with presenters Jimmy Ellis and Aaron Rosenthal of Marketing Experiments. I visited with Jimmy and Aaron in December here in Chicago, and am impressed with their passion for these types of events. It has to be tiresome to continually be shown web pages and be expected to tell them “what to do to make more money.”
I can imagine that from conference to conference their presentations do not stray from the usual small, niche business owner (yes owner, not marketer) asking advise for selling more of their product. Their words are always nice but critical - almost brutal at times. But their suggestions always theme across these five points from their case study Landing Page Confusion:
5 Key Principles for Maximizing Landing Page Clarity
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Filed under: Landing Pages, SEO, Usability on March 21st, 2008 | No Comments »
