Last week I attended the “Live Landing Page Optimization” webinar presented by the American Marketing Association, with presenters Jimmy Ellis and Aaron Rosenthal of Marketing Experiments. I visited with Jimmy and Aaron in December here in Chicago, and am impressed with their passion for these types of events. It has to be tiresome to […]

Filed under: Landing Pages, SEO, Usability on March 21st, 2008 | No Comments »

Yesterday I reviewed my daily Google Alerts  and came across an interesting article featuring two of our university’s student interns. As usual, I forward useful links on to our Marketing Department (actually, my wife) and this was no exception. In fact, this article directly related to an upcoming feature of the university.
To my surprise, 4 […]

Filed under: Google, Marketing on March 14th, 2008 | No Comments »

Working at a university presents a plethora of stories about students, faculty, and staff. Often, the funniest stories come from those who ignore the basics. A colleague of mine at Concordia University told me about a question he asked on a Computer Science final exam.
“What are the four terms/concepts illustrated on the cover of […]

Filed under: Marketing, SEO on March 12th, 2008 | No Comments »