Last week I attended the “Live Landing Page Optimization” webinar presented by the American Marketing Association, with presenters Jimmy Ellis and Aaron Rosenthal of Marketing Experiments. I visited with Jimmy and Aaron in December here in Chicago, and am impressed with their passion for these types of events. It has to be tiresome to continually be shown web pages and be expected to tell them “what to do to make more money.”
I can imagine that from conference to conference their presentations do not stray from the usual small, niche business owner (yes owner, not marketer) asking advise for selling more of their product. Their words are always nice but critical – almost brutal at times. But their suggestions always theme across these five points from their case study Landing Page Confusion:
