Today was a leap day, and McDonald’s tempted me.
Yes, I drive by several McDonald’s on my way to work, but today, the extra-long drive-thru line and banners called to me. Free McSkillet Burrito (with purchase of large or medium drink, of course)! Should I get one?
The Power of Free:
In December, I attended my first search marketing conference, Search Engine Strategies, in downtown Chicago. One early and snowy morning, I figured I would get a cup of coffee for the hour plus commute downtown. Instead of just a cup of coffee, I also purchased one of their new and highly marketed McSkillet Burritos. I was less then impressed with it.
But this morning, the lure of free made me want one again. Not only did I want one, but I wanted to wait in a fairly long time to get it. And on top of waiting, I also wanted to pay for a drink to get a free breakfast wrap. Continue reading ‘Why Does McDonald’s Want to Give Me Free Food?’
