Duct Tape Marketing has scheduled an interview with permission marketing guru Seth Godin. I’ve been following Seth since hearing him speak over a year ago and own several of his books. His insight into modern marketing trends and challenging of traditional business models has made him one of the most saught after consultants and presentors in the business world.
Join Seth and Duct Tape Marketing Mon, Jan 12th, Noon CST to discuss Natural Advantages of Small Business in a Down Market. Register online, and I’ll see you then!
Yesterday I reviewed my daily Google Alerts and came across an interesting article featuring two of our university’s student interns. As usual, I forward useful links on to our Marketing Department (actually, my wife) and this was no exception. In fact, this article directly related to an upcoming feature of the university.
To my surprise, 4 cupcakes similar to those on the left appeared in my office. A thank you from the vice president over marketing. Paired with a Mountain Dew, my breakfast was complete.
Seriously though, I’ll be sending all my colleagues in the Marketing/Communications a walk-through to setup their own Google Alerts. Why? Because I’m the Manager of Web Services and the SEO guy. It’s not my job, but I do love seeing what it picks up.
There are plenty of free tools out there, and Google Alerts is only the start for managing your online reputation. It’s useful to know where people are talking about you, but more importantly, it’s useful to know where people are talking bad about you. Finding blogs that complain about your brand or forums where opinions are less then stellar, gives the opportunity to follow up and improve those relations.
Sign-up, it’s free. It’s useful. And you never know what might show up on your desk tomorrow morning.
On Friday while at work, I took my normal 2 pm stroll down the administrative hall for a candy and caffeine fix. On my way, I stopped by the campus announcement board and checked out what was happening on campus. As my wife works in the Communications department at the same school, I checked for the mandatory “Posted by Communications” stamp required to be on the fliers. For once, they all were stamped.
I continued on toward my sugary reward for a hard day’s work, when I stopped this (right) table display of menus.
I scratched my head as I’ve seen local businesses advertise on our campus before, but my continued walked revealed more of these displays. Six more of these displays to be exact. And refrigerator magnets.
Seriously? Is this how your market yourself? You send an under-paid menu delivery boy out for his daily rounds and instead, dumps his entire stash at a university? You pay him to deliver these menus to households where families will put them on their refrigerators and tempt them on Friday nights. Instead, he put them in the administrative hall of a university. The concept works. But he didn’t put them in the dorms – where the students are! Continue reading ‘Pizzaman, if you had just asked!’
